Fathom | Fractional


A Full-Stack Employer-Brand Team, For a Fraction of the Cost.

Stop the six‑month search and the six‑figure salaries. Plug the co‑founders of Fathom straight into your Slack and get 40+ years of employer‑brand expertise on a flexible retainer.

Book a 15‑minute discovery call

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Trusted By

Mike and James have worked with a broad range of clients across multiple verticals

Fractional Benefits

Because “fractional” isn’t just lean, it’s leaps ahead. Below are three fast wins your CFO, CHRO, and CMO will all high‑five.

01. Senior brains on‑tap

Seasoned strategists, zero ramp‑up. Mike Parsons and James Robbins parachute in with two decades apiece of employer‑brand and marketing trench‑work, so Monday’s briefing already has Tuesday’s answer.

02. Scale up or down

Elastic hours, elastic invoices. Start at two days a week, surge to full‑throttle for a campaign launch, then slip back to advisory mode, all on 30‑day notice and a single line item on the budget.

03. Zero agency drama

One contract, one Slack thread, no surprises. We build, run and measure everything in‑house, so you skip the layers of account managers, mysterious mark‑ups and “we’ll get back to you” loops.

What We Deliver

Built to erase the headaches enterprise talent teams fight every quarter. The grid below maps typical pain points to the way our fractional crew removes them, without boxing you (or us) into a rigid scope.

Employer Value Proposition (EVP) & Employer‑Brand Strategy

We audit every touch‑point, run leadership workshops and employee interviews, then craft a single, actionable playbook that local teams can localise, never rewrite.

Typical pain points:

  • Fragmented EVP messaging across regions & functions
  • Inconsistent employer‑brand messages

Talent Research & Persona Development

End‑to‑end survey design, pulse interviews and competitor benchmarking surface the real drivers of attraction and attrition.

Typical pain points:

  • Talent marketing decisions based on gut feel, not data
  • Unclear candidate personas

Creative Campaigns & Content Production

From TikTok teasers to career‑site rebuilds, we turn dry HR copy into scroll‑stopping storytelling hiring managers actually share.

Typical pain points:

  • Employer‑branding campaigns that look & sound generic
  • Weak creative differentiation

AI‑Powered Recruitment Marketing

Custom AI Agent assisted copy, automated A/B testing and triggered nurture sequences slash time‑to‑hire.

Typical pain points:

  • Recruiting bandwidth bottleneck slowing time‑to‑hire
  • Repetitive manual tasks

Paid Media Planning & Optimisation

Channel‑mix modelling, programmatic buying and weekly optimisation sprints wring every dollar of ROI.

Typical pain points:
  • Wasted media spend on low‑quality job ads
  • High cost‑per‑application

Advocacy, Awards & Internal Comms

Ambassador programmes, award roadmaps and plug‑and‑play comms kits turn staff into story‑spreaders.

Typical pain points:

  • Low employee advocacy & engagement rates
  • Lack of brand ambassadors

Measurement & Ongoing Optimisation

Live dashboards tie brand metrics to cost‑per‑hire, offer‑accept rate and retention, backed by quarterly strategy pivots.

Typical pain points:

  • Need to prove employer‑brand ROI to the C‑suite
  • Limited performance visibility

Culture & Change Communications

Diagnostics, values‑activation workshops and storytelling that align behaviour with brand promise.

Typical pain points:
  • Toxic or inconsistent culture signals eroding trust
  • Disengaged employees

Employer‑Brand Health Audit & Benchmarking

Quarterly pulse surveys and sentiment analytics show what’s working and where to pivot before reputational cracks widen.

Typical pain points:

  • No real‑time visibility into employer‑brand health
  • Outdated benchmarks

Book your discovery call now

Book Appointment

Why Fractional Works (By the Numbers)

In boardrooms everywhere, finance chiefs and talent heads are realising the maths is brutal: full‑time senior hires lock in six‑figure overheads, while business cycles refuse to sit still. 
Fractional leadership flips that equation. It turns fixed cost into elastic capacity, delivering veteran expertise exactly when, and only when, the challenge demands it. 
The statistics below aren’t trivia; they’re proof that the smartest enterprises are swapping permanent payroll for precision‑engineered partnerships and winning on speed, savings, and strategic impact. 


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Already mainstream

25 % of U.S. businesses already use fractional executives – forecast to hit 35 % in 2025

Speed to impact

Interim/fractional leaders can be onboarded in days, while a permanent C‑suite search takes 6 +  months

Proven cost edge

Typical fractional retainer = USD 9,651/mo vs. USD 16,667/mo average full‑time exec pay ≈ 42 % cheaper

How It Works (four‑step timeline)

Scope

Define & Align – 60‑minute kickoff locks scope, success metrics, and decision‑makers in one call.

Embed

Embed & Integrate – We join Slack, weekly stand‑ups, and shared dashboards as your on‑demand EB squad.

Execute

Deliver & Iterate – Strategy, creative, media, and optimisation all ship in tightly‑run weekly sprint cycles.

Optimise

Review & Re‑scale – Monthly scorecard plus the option to ramp hours up, trim back, or pause entirely.

PRICING PLANS

Why Buy Now?

Lock‑in senior employer‑brand leadership before the next budget freeze and start shipping results this quarter, not six months from now.

LaunchPad

$5,888/month

24 hrs / month
Advisory hot‑line & weekly stand‑ups with a co‑founder
Two campaign or asset builds per month (creative + copy)
Slack desk‑side support within 24 hrs
Email Support
Purchase
Accelerator

$8,888/month

48 hrs / month
End‑to‑end strategy + creative execution across one talent segment
Bi‑weekly sprint reviews & live KPI dashboard access
Quarterly leadership workshop on EB trends & AI tooling
Email Support
Purchase
Command Center

$ Custom

Embedded squad: strategist, copywriter, designer, media & data analyst
Global rollout playbooks across regions & languages
Surge capacity for product launches or hiring spikes
Unlimited async support from both co‑founders
Email Support
Purchase

Hours are senior‑level, hands‑on keyboard, not junior shadow time. Three‑month minimum contract. Cancel or pause with 30 days’ notice.

Meet Your Partners

Meet Mike Parsons and James Robbins, employer-brand leaders ready to plug straight into your team.

CEO

Mike Parsons

  • 20 years in employer branding; former APAC Managing Director at Universum.
  • Built EVPs and talent campaigns for HSBC, Unilever, J.P. Morgan and more.
  • Data‑obsessed, budget‑friendly and allergic to fluff.

CMO

James Robbins

  • 23 years at the intersection of brand, tech and talent.
  • Scaled digital agencies and launched AI‑driven employer‑brand tooling.
  • Leads Fathom’s tech stack, cutting the journey from survey to insight in half while boosting data quality and client comprehension.

Book your discovery call now

Ready to borrow 40 years of employer‑brand fire‑power for half the cost of one full‑time hire?

Book Appointment
How fast can you start?

Two weeks from signed scope.

Is there a lock‑in?

Just a three‑month runway, then month‑to‑month.

Do I need extra vendors?

Most production sits under our roof. Any extras ride on our bulk‑buy rates.

Can you handle global roll‑outs?

Yes – remote model, on‑site when it matters.

Will my team still "own" the brand?

Always. We coach, build and then hand you the keys.

What if we just need someone to get things done, not a leader?

That works too. We’re just as comfortable rolling up our sleeves as we are leading strategy. The beauty of this setup is flexibility, we can operate at any level, from hands-on execution to high-level guidance, and shift as your needs evolve. No task is too tactical, and no challenge too strategic.

Do you work on-site or remotely?

Most of our engagements are fully remote, but we’re open to hybrid or in-person support as needed - especially for workshops, leadership sessions, or major activations.

What other costs are there?

None. No need for all the usual tech and social-related overheads you'll pay if hiring an FTE. There is just one simple transparent monthly invoice, you don't even need to pay GST. 

Can you help manage and train our team

Absolutely! We're seasoned and empathetic people managers and we're happy to guide and manage team members. We can structure training sessions, shadow, mentor and coach. 

What about working with other vendors and agencies.

No problem. We know the market extremely well and are happy to manage vendor and agency relationships. Should you need extra support, not only will we advise on the best the market has to offer, we can help you vet and get the best rates. 

Are your days and hours fixed?

We'll set up a schedule and SLA that best caters to your needs and the tasks at hand. There is always flexibility built in, so you'll never have to worry. And don't forget, we're experienced folk, we get stuff done efficiently. 

Who do you typically report into?

It depends on what works best for you. Commonly the CHRO or Head of Employer Branding. But Head of Comms, Head of People, or even the local representatives leading your current employer branding initiatives. 

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